A series of papers on Operationalising your Strategy a] Introduction – vision and mission; b] Mechanisation or automation? c] Structural barriers to success; d] Effectiveness and efficiency; e] ShareHolder Value – panacea or pain? f] Optimising human capital; g) customer focussed processes
A series of papers on Marketing: a] Market research – the key to understanding your customers; b] Marketing – ‘Dreams not perfume’; c] Segmentation – slicing and dicing the cake of customer spend; d] Brands and brand extension.
Individual papers include:
An approach to risk management; Ring fencing – working through the minefield; Scotland – the vote – (implications – reviewing the possible scenarios); South Sea Bubble dot.com; Banking Costs – time for a rethink? The death of Central banking?; Destination Digital; Coronavirus – Implications and actions;